NEW BOXED WINE BRAND FOR CANADAIGUA

Box wine is all the craze in today’s wine market as people are beginning to turn towards the once stigmatized sector. “The premium 3-litre box wine category has grown 515% in volume during the past year, far outpacing the growth rate of the entire table wine category,” said Canandaigua vice-president of marketing Gary Glass. US Canandaigua wine company, owned by Constellation wines, is rolling out a new boxed wine brand called Trove which will come in a Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon in test markets January. Trove will be introduced nationally in March 2006