NEW MARKETING CAMPAIGN FOR COCKSPUR RUM.

Hood River Distillers of Hood River, Ore. announced yesterday that its ad agency, Leopold Ketel & Partners, in Portland will create a U.S. marketing campaign for Barbados-based Cockspur Rum. LKP redesigned the packaging for the complete Cockspur portfolio and will also provide advertising, promotions, POS, and public relation services. "The rum category is one of the fastest growing spirits segments in the nation and our agency is very excited about this new assignment … We look forward to providing Cockspur with a big, splashy introduction to the U.S.," said John Russell, LKP president.