SW&S CHOSEN AS MAIN DISTRIBUTOR IN U.S. FOR PERNOD

Southern Wine & Spirits of America was chosen by Pernod Ricard to be the exclusive distributor of their full line of spirits and wines in Florida, Illinois, New York, Kentucky, and South Carolina. The wholesaler will also be Pernod’s spirits and wine broker in North Carolina, Virginia and West Virginia with continued representation in Nevada and New Mexico. Chief and chairman of Pernod, Michel Bord, said they chose SW&S because it “has a proven track record in its appointed markets, as well as excellent planning and execution capabilities that will position our brands for continued growth.”