ABSOLUT MOVES TO TELEVISION

Absolut Spirits Co. is kicking off a multi-million dollar television ad campaign in February for Absolut Vodka. Designed by their longtime agency TBWA/Chiat Day, these commercials mark the spirits company’s first venture into television marketing. Although Absolut’s trademark bottle will not be featured, they will exhibit “absolute” moments such as ‘The Absolute Morale Booster’ (Marilyn Monroe signing U.S. troops) and ‘The Absolute Roadtrip’ (the first man on the moon.) Comedy Central, Fox Sports Net, and E! will run the 30-second spots.