BACARDI INCREASES AWARENESS ONLINE

According to Paula Pou of “Wine Spectator,” Bacardi Imports has launched its own 24-hour radio music station. The station can be viewed at www.bacardilive.com where web surfers can see Bacardi TV spots, event footage, photo galleries, recipes, and new downloads. Also, listeners will be able to play music from their computers at any time and customize the players to fit their needs.