DIAGEO’S RACE CAR SET TO LOOK LIKE CROWN ROYAL

Diageo’s Crown Royal introduced a new paint scheme and car number for the No. 26 Roush Racing Ford Fusion driven by Jamie McMurray. The car will be painted purple and white with gold striping that looks a lot like Crown Royal’s purple bag. Crown Royal will own the paint scheme for 18 races this season, with Smirnoff Ice owning three and Newell-Rubbermain taking over the remaining 15 races. Crown Royal was the first spirits brand to take up sponsorship in 2004 when NASCAR decided to give spirit companies the ability to do so. "I can't wait to start the new racing season with Crown Royal and Roush Racing," said McMurray. "The car looks incredible, and I'm looking forward to joining Crown Royal in their efforts to promote responsible drinking."