LIME-FLAVORED SPIRITS LEADING THE PACK

U.S. Heaven Hill Distelleries is extending their flavor portfolio by adding Two Fingers Lime and Two Fingers Berry to the Two Fingers Gold and Silver brand. The drinks are a combination of Tequila and natural flavorings that align with national consumer trends. Brand manager Reid Hafer said, "With the existing popularity of Tequila in cocktails, it became increasingly clear that flavor variety using Tequila was a natural opportunity...We hope to further develop this product and desire to be among the first to market." Other spirits companies such as Diageo are also pushing lime-flavored liquors like their newest extension to Smirnoff vodka.