MERLOT SHOWS DECLINE IN POPULARITY
ACNielsen reported that wine sales increased 10.2% in the 13 weeks ending September 24, 2005. While the three most popular varietals remain in tact - Chardonnay as the most popular, Merlot coming in second, and Cabernet Sauvignon remaining last – there are some surprising developments.
Chardonnay and Cabernet sales both rose by 7.8% and 13.7%, while Chardonnay’s case volume grew 4.2% and Cabernet gained 6.7%. Merlot, however, has shown a decline since April 2005 with sales decreasing -1.7% and case volume falling by -2.4%. In the 52-week period ending September 2005, though, Merlot wasn’t looking so bad. Sales had increased 3.1% and case volume grew 2.4%.
Chardonnay commands 26.5 % of the U.S. wine market, while Merlot stands at 12.6% and Cabernet at 11.9%. As the fourth most popular selling wine, white Zinfandel is also at a decline, losing 2.1% in dollar sales and 9.9% in case volume for the 13-week period. Zinfandel holds a market share of 6.3%.
Chardonnay and Cabernet sales both rose by 7.8% and 13.7%, while Chardonnay’s case volume grew 4.2% and Cabernet gained 6.7%. Merlot, however, has shown a decline since April 2005 with sales decreasing -1.7% and case volume falling by -2.4%. In the 52-week period ending September 2005, though, Merlot wasn’t looking so bad. Sales had increased 3.1% and case volume grew 2.4%.
Chardonnay commands 26.5 % of the U.S. wine market, while Merlot stands at 12.6% and Cabernet at 11.9%. As the fourth most popular selling wine, white Zinfandel is also at a decline, losing 2.1% in dollar sales and 9.9% in case volume for the 13-week period. Zinfandel holds a market share of 6.3%.
posted at 11:03 AM
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