A NEW ALIAS FOR JIM BEAM

Jim Beam Brands has officially changed its name to “Beam Global Spirits & Wine” and will make a formal announcement on Monday. The change was due partly to their $5 billion acquisition of premium liquor brands including Sauza tequila, Courvoisier Cognac, Canadian Club whiskey, and a range of new wines that came from the Allied Domecq breakup. Jim Beam is now ranked number 4 among global spirits companies and contributes 45% of the operating income to Fortune Brands. Chief Tom Flocco believes the new name will better resonate with consumers in other parts of the world. "We want to get them all aligned with a common purpose…it's a name that works because it does have a lot of flexibility inherent in it," he said.