THE NEXT BIG THING

According to the Hartford Courant, Swiss-produced Xellent vodka could be “the next Grey Goose…‘it’ brand.” The brand’s importer, Spirit of Hartford, is working hard to promote the vodka by getting a mention in Wine Enthusiast magazine and features in billboards above Times Square. But can it compete with renowned brands like Grey Goose and Belvedere? Only time, and chilled martinis, will tell.