PERNOD DABBLES IN RUSSIAN VODKA

Like they announced in September, Pernod will take over from First Drinks and begin distributing Stolichnaya vodka brand after buying the distribution rights for £100 million. Those rights went up for sale after Pernod acquired Allied Domecq who had formerly distributed the brands elsewhere than Russia. Simon Thomas, commercial director for Pernod Ricard UK, said, “We are very excited to provide the number one selling Russian vodka to our customers as part of our new and enlarged portfolio. We look forward to developing and growing the brand in both the on and off trade environments, working closely with the Stolichnaya team.”