Tuesday, February 07, 2006

AUSSIE INFLUENCE IN THE U.S. SURMOUNTS THE OLD WORLD

According to ABC News Online, the U.S. could overtake the Brits and become the number one importer for down-under wine within the next year. For one thing, Americans are willing to spend more per bottle than consumers in the UK. "The dollar per litre value in the US is around the $4.50 mark compared to $3.60 in the UK so we're very happy to sell to US consumers," said Australian Wine and Brandy Corp.’s analyst Lawrie Stanford. "We've seen signs prices are turning up as we deal with our oversupply the same thing will happen."