CROWN ROYAL LAUNCHES NEW NASCAR PACKAGING

Crown Royal is launching a Speedway Collector’s Series which will display customized motorsports packaging on the purple bag, bottle label and carton. "The Speedway Collector’s Series demonstrates Crown Royal’s continuing efforts to bring adult NASCAR fans closer to the sport they love," said Jim Lorenz, Senior Brand Manager, Crown Royal. “Along with its distinctive taste, Crown Royal is renowned for its iconic packaging, which we are excited to now offer adult race fans as a special collector’s item.” Crown Royal will also continue to promote their “Be a Champion. Drink Responsibly” campaign with NASCAR.