GEOGRAPHY-BASED WINE FLAVORS MAY HELP CALIFORNIA GAIN SHARE

At the Unified Wine & Grape Symposium last week, the California wine industry discussed altering their wines’ flavor according to the region it is sold, reported Mike Dunn at the Sacramento Bee. One way for California vintners to increase their influence worldwide is to style their wines according to the taste preference of a particular consumer market. "Different styles for different geographies," said David Hayman, technical officer for Constellation. For example, Australia’s Yellow Tail was designed specially for the American palate and has had amazing success since its introduction. Furthermore, Robert Mondavi Winery 2017 Napa Valley Cabernet Sauvignon was made one way for London wine-drinkers and another for Californians. But could this practice lead to the homogenization of wine?