JACK DANIEL: “KNOW YOUR LIMITS”

Jack Daniel Distillery is launching a new ad campaign entitled “Pace Yourself” to promote responsible drinking. The spot features master distiller Jimmy Bedford slowly driving a tractor, reminding drinkers to do the same and “know your limits, no matter what everyone else is doing around you. Pace Yourself. Drink Responsibly.” The 30-second commercial will debut at the beginning of the 2006 NASCAR Nextel Cup season.