JEKEL VINEYARDS INTRODUCES NEW “CALIFORNIA” PACKAGING

Jekel Vineyards is going along with The Wine Institute’s “California message” campaign by introducing a new package design that “focuses on the heritage of Monterey.” Earlier this year The Wine Institute encouraged California wineries to portray the state’s heritage and natural beauty alongside their products as a way to battle imports. Jekel’s label features a weathervane sitting atop a cupola, a symbol often seen on barns and agricultural buildings throughout the area.