JOSE CUERVO OFFERS $5M OF ADVERTISING AT SUPER BOWL

The new super-premium tequila brand Jose Cuervo Black Medallion offered an unheard of $5 million to the NFL for the construction of Cuervo Black Penalty and Fine-Free Zones for the Super Bowl this Sunday. If the offer is carried through, both the Penalty and Fine-Free Zones will provide an area where players can celebrate at the end-zones without facing penalties or fines. “We’re offering $5 million in hopes of creating an opportunity where players can celebrate their touchdowns without fear of fines or penalties,” said Bertha Gonzalez, Commercial Director, North America, Jose Cuervo International.