Wednesday, March 15, 2006

BROWN-FORMAN ADDS A NEW HIGH-END BRAND

Brown-Forman is adding an ultra-premium wine to their Fetzer Vineyards portfolio. Fetzer Coro Mendocino will be introduced next week at the Wine Institute’s tasting in London as a new, ultra-premium line from Mendocino. Fetzer’s Coro Mendocino 2002 was aged for 18 months in French oak barrels and is 41% Zinfandel, 33% Syrah, 21% Petite Sirah and 5% Grenache. And there are no foreign grapes for this batch; only grapes from Mendocino Country and Northern California were used. Eight wineries in total have contributed to the project, including Eaglepoint Ranch, Golden Vineyards and Pacific Star Winery. The bottles go for $34.94.