DIPPING INTO THE FRENCH RESERVE

Brown-Forman announced today the addition of Chambord Liqueur to their spirits brands. Formerly owned by the French company Charles Jacquin et Cie, Chambord is a super-premium, black raspberry liqueur that is meant to fit into the “cocktail culture.” Chambord “will enable Brown-Forman to take the brand to the next stage of global development,” said N.J. Sky Cooper, CEO of Charles Jacquin et Cie. The $225 million purchase “fits nicely with our approach to brand building. We have admired from afar the healthy, consistent manner in which it has been built,” said Paul Varga, CEO of Brown-Forman. Liqueurs are one of the fastest growing segments in the liquor industry and will only get bigger, according to Paul.