EUROPEAN WINE SYSTEMS MOVING IN

Shipping companies’ from across the pond are sniffing out opportunities thanks to all the new direct delivery legislation going on at home. Europe’s largest mail order wine company, Mellésima, is making a move to the United States. “The US is undoubtedly the leading market for fine wines, with consumption growing annually,” Patrick Bernard, managing director of Millésima, told decanter.com. “Since the Supreme Court decision, 38 states have already revoked the legislation, so now it's all systems go.” The company is reportedly eager to take the “internet, mail order and print advertising into one of the world’s most exciting markets,” and will open its first shop in New York. Roger Bohmrich, one of the Master of Wines in North American and formerly Sales and Marketing Director for Frederick Wildman, will head up the operation. Millésima will focus on grand cru classé Bordeaux along with a wider range of international wines.