A NEW ADDITION TO THE STOLI PORTFOLIO

Pernod Ricard USA has launched their newest flavored vodka, Stoli Blueberi, which will be rolled out nationally in May. Blueberi joins Vanil, Razberi, Cranberi, Strasberi, Citros and Ohranj in Pernod’s fruit filled portfolio. “The flavors category is driven by innovation and Stoli has traditionally lead the field in new flavor introductions,” says Susan Kilgore, Stoli’s brand director. “It’s a natural fit with our portfolio and a logical next step for [our brand].” In effort to help the rollout, Pernod launched “Create a Stoli Blue Cocktail Contest” which is aimed at getting bartenders to create a collection of recipes containing Blueberi. The company suggests serving the vodka close to freezing.