A NEW SPIN ON TWIN FIN

Twin Fin is putting forth a new packaging innovation, The Beach Cruiser, which is a 4-Pack 187 ml bottles with a “fun image” and “exciting new face.” The package will be available in restaurants this April for $9.99. "The Beach Cruiser offers a way to inject a dose of fun into thetraditional 187ml market," says Mandy Roth, Associate Brand Managerfor Twin Fin. "We're riding the momentum of steady growth in thepremium 187ml category, and Twin Fin hopes to up the ante yet again." Evidence shows that consumers continue trading up to brands in 187mlpackaging priced between $7 and $9, especially among Twin Fin's target25- to 35-year-old emerging wine consumers."