OUI OUI TO WOOD CHIPS

The French government announced Wednesday they will soon allow vintners to flavor their wine with wood shavings. Although many “purists” find the change hard to deal with, it will help winemakers save money and pose as a shortcut against ever increasing international competition. French vintners have seen a downward spiral in recent years, and many now welcome the chance to save some cash despite the sharp turn against tradition. In a statement issued by the Agriculture Ministry, the goal is to “open up the range of authorized winemaking practices” since “the use of wood shavings is already authorized by the European Community.” Roland Feredj, director of a Bordeaux wine council known as CIVB, calls the agreement “a remarkable and very realistic advance. France always wants to give lessons to the rest of the world, and in winemaking we are realizing that the Australians and the Americans also have things to teach us about wine regulations.” Wow, you heard it here folks, the French have something to learn. Nevertheless, the government announced a $108 million plan last week to aid the French wine industry, which is currently suffering from overproduction, waning consumption and competition.