PERNOD GIVES IT UP TO CAMPARI

Glen Grant, Old Smuggler and Braemars’ brands and inventories were officially handed over to Campari for EUR 115 million and EUR 15 million today as was announced December 22. After selling their minority shareholding in Britvic and Dunkin’ Brands, as well transferring brands like Canadian Club, Courvoisier, Sauza and Maker’s Mark to Fortune Brands, Pernod Ricard is done. Selling these labels will help Pernod further reduce debt and work towards refining their company.