TV ADVERTISING IS DWINDLING

TV advertising is destined to see major declines in the coming years. According to a survey released by the Association of National Advertisers and Forrester Research, over 78% of the 133 advertisers polled think TV is less effective. Furthermore, 60% said they plan on cutting TV ads once DVR use reaches 30 million. As of now, there are about 10 million DVRs but it will soon increase to 30 million within the next three years.