Wednesday, March 15, 2006

VINTAGE POINT GIVES ADVANTAGE POINTS TO WINE-MAKERS

Wine industry veterans, some from Foster’s Group and Beringer Blass, have gotten together and launched a sales, marketing and management-services firm meant to assist small luxury wineries. Vintage Point is hoping to reach customers that sell wine for at least $14 per bottle but more likely in the $20 range, according to the San Francisco Business Times. The new company was launched last week and has over $5 million in capital. David Biggar, formerly VP and general manager of marketing for California brands at Foster’s Wine Estates, serves as Managing Director. David also worked for Beringer Blass from 2000-2003. Tom Peterson will serve as Director of Operations and Teresa Sullivan is working as director of finance. Biggar hopes for Vintage Point to help small wineries in an age of consolidation with a national sales network meant to connect vintners with customers, distributors and retailers. In addition, the company will help with package design, merchandising and advertising.