ABSOLUT FLAVOR MANIA

Absolut Vodka plans to launch its eighth flavor, Absolut Ruby Red, in the U.S. starting June 1 on-premise and off-premise. Capitalizing on the growing popularity of fruity cocktails in the celebrity world as well as the rest of the county, Absolut’s newest addition is a grapefruit-flavored concoction. "We expect Ruby Red to be another "it" flavor this spring, summer and beyond and we're looking forward to yet again forging new ground in the category," said Matt Aeppli, vice president of marketing.