BEAM GLOBAL SPIRTS SWEEPS CONSUMERS WITH MARKETING CAMPAIGN

Beam Global Spirits & Wine brand DeKuyper has kicked off a “Bump Up Your Party!” sweepstake to help boost company cocktail sales in the U.S. The brand is running the sweepstake until the end of August and offering up to 100 prizes everyday, including music downloads, caterer, or bartender for a party with a grand prize of $15,000. POS materials will help support the promotion along with an advertisement on Evite.com. “Through this promotion we are encouraging consumers to add some excitement to their at-home parties by adding a splash of their favorite DeKuyper flavor to almost any classic cocktail to “Bump Up!” the flavor and fun,” said senior brand director Chris Mahoney.