CAMPARI POSITIONS GLEN GRANT FOR GROWTH

According to an interview with Campari’s CEO Enzo Visone in forbes.com, Visone predicts that the spirits giant’s recently acquired Glen Grant whiskey will greatly impact results in 2007. “Glen Grant will bring results in 2006, but the main impact will be in 2007,” he said. Previously owned by Pernod Ricard, Glen Grant is Campari’s only whiskey and currently holds the second largest sales volume for single malts in the world. The company plans to step up marketing claiming “the previous owner had a lot of brands and Glen Grant was not a priority.” Campari hopes to further develop the brand in the U.S. and Asia, and also “intends to make more acquisitions in spirits” as well as Italian wines.