CANADIAN CLUB JOINS THE INDY 500

Canadian Club whiskey of Beam Global Spirits & Wine, Inc. announced yesterday they will make their racing debut at the Indianapolis 500 as a major sponsor of the No. 27 car driven by Dario Franchitti. “The IRL IndyCar Series is an excellent fit for the Canadian Club brand," said Dennis Prado, Senior Brand Director, Canadian Club whisky. “More than 50% of Canadian Club's total sales come from the IRL race markets. In addition, our research confirms that a high percentage of race fans are whisky consumers so we know we're reaching the right audience through the IRL.” Canadian Club will also use their sponsorship as an opportunity to educate consumers on responsible drinking.