CROWN ROYAL 400 BEGINNING IN MAY

Crown Royal Championship Racing today announced that Crown Royal has signed a multi-contract with the annual spring NASCAR NEXTEL Cup series at Richmond International Raceway. Beginning May 6, the race will now be called The Crown Royal 400 and will be broadcast live on F/X. "We are honored and proud to have such a significant presence during a race at one of NASCAR's most entertaining and popular tracks," said Jim Lorenz, Senior Brand Manager, Crown Royal. "Richmond International Raceway will always be special to Crown Royal and our consumers as it was the site of our first-ever victory.”