CROWN ROYAL SETS MCMURRAY FREE IN FORT WORTH

Crown Royal’s NASCAR driver, Jamie McMurray, will lead a fleet of purple and gold No. 26 Ford Fusion cars through the streets of Fort Worth, Texas April 6. The event is a part of Crown Royal’s “Safe Rides Home” program and will be offering local bar attendees’ free, safe rides home. Jamie will personally drive one of the cars for select consumers who sign up at a special Crown Royal No. 26 taxi stand. “We are thrilled to partner with an up-and-coming driver like Jamie McMurray to help deliver an important message while getting the residents of Fort Worth home safely,” said Jim Lorenz, Senior Brand Manager of Crown Royal.