JOHNNIE WALKER MAKES A WALKING YANKEE DONATION

Diageo’s Johnnie Walker announced today their plans to donate $100 to Recording Artists, Actors and Athletes Against Drunk Driving (RADD) every time a Yankee player draws a walk at Yankee Stadium during the 2006 baseball season. Their donations plans are a part of Johnnie Walker’s Keep Walking ad campaign and led by Wade Boggs. "This program is a huge opportunity for Diageo and Johnnie Walker to raise awareness of our efforts against drunk driving," said Chris Parsons, Vice President, Scotch Marketing, Diageo, NA. "As we approached the kick-off of the baseball season, we saw the opportunity to promote responsible drinking, and we're thrilled to work with Yankee legend Wade Boggs to help us do so." Boggs will be handing out free NYC MetroCards before the Yankees game today, April 11th, to ensure all adult fans arrive home safely.