SMIRNOFF TAKES THE NUMBER ONE SPOT IN SALES VOLUME AND VALUE

Smirnoff vodka is the number one-selling premium distilled spirit in the world for the second year in a row, Diageo announced today, rising above Bacardi which previously stood in that spot. A panel of the some of the industry’s top food and wine experts rated Smirnoff as their “hands down favorite” vodka in a blind tasting conducted by the New York Times. "Smirnoff's success comes from the distinctive, high-quality product, its heritage, excellent advertising and new packaging that conveys Smirnoff's status as a world-class vodka," said James Thompson, Global President of Smirnoff.