Thursday, April 20, 2006

WINE CONTINUES TO PUSH BEER AND SPIRITS INTO ITS WAKE

A report released by Merrill Lynch shows that wine was flowing in March more than it has since September 2005 while spirits dwindled. Wine’s consumer price index rose 2.9% as compared to their 2.7% increase in February while spirits grew only 1% in March. Wine and spirits CPI show an average growth of 1.6% and 2.6% overall. The report stated that pricing competition, health concerns, and the growing trend of millennials drinking wine “have contributed to stronger volume growth in spirits and wine relative to beer of late.”