WINE CUSTOMERS DRAWN TOWARDS THE UNTRADITIONAL

Innovation continues to push the wine category as screwcaps and boxed wine sales are up 51% and 70% from 2005, according to an ACNielsen study. Consumers today are flocking towards quality, value wine in convenient packaging, a trend that will likely continue for the foreseeable future. And companies that opt for inventive packaging now will likely profit in the future when the market turns and their brands morph into the mainstream.