ZORK: POSITIONING ITSELF TO BE TAKEN SERIOUSLY

As the wine closure debate continues to unfold, more and more companies are turning to non-cork closures. Don Sebastiani and Sons, who produces Screw Kappa Napa and Smoking Loon, is one of the largest wine companies to go down the non-traditional path by using Zork, a synthetic closure developed in Australia. Don Sebastiani is reportedly planning to gradually move to non-cork closures on all their wines in the future and will become the largest company in the world to do so. As Zork prepares itself for the roll-out stage, the company hopes to communicate to consumers that “trial results over the past 18 months have proven there were virtually no bottle variation and a long, reliable shelf life.”