30-SOMETHINGS PEGGED THE IDEAL CONSUMER
With advertising and marketing you always hear about baby boomers and millennials, but what about the people in-between? What do they want?
Several new studies have shown that the growing number of unwed, single people in their 30s make ideal customers. With money to burn and a taste for luxury, these individuals are ready to spend cash on themselves much more than, say, a 20-something prepping for marriage or a baby boomer with debt. This 30-something group is searching for the finer things in life and will trade up in all fathomable arenas, especially alcohol. You see it with beer, wine and spirits equally as consumers lunge for craft brews, super-premium wine and expensive liquors with easily attainable prices.
Retailers have taken notice and started targeting this group more and more. Ads that speak to individuals vs. couples and families are more prevalent, along with premiumized grocery shopping (think Super Target and the new upscale Wal-Mart in Plano.)
Several new studies have shown that the growing number of unwed, single people in their 30s make ideal customers. With money to burn and a taste for luxury, these individuals are ready to spend cash on themselves much more than, say, a 20-something prepping for marriage or a baby boomer with debt. This 30-something group is searching for the finer things in life and will trade up in all fathomable arenas, especially alcohol. You see it with beer, wine and spirits equally as consumers lunge for craft brews, super-premium wine and expensive liquors with easily attainable prices.
Retailers have taken notice and started targeting this group more and more. Ads that speak to individuals vs. couples and families are more prevalent, along with premiumized grocery shopping (think Super Target and the new upscale Wal-Mart in Plano.)
posted at 12:12 PM
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