BAILEYS LAUNCHE A NEW TV CAMPAIGN THIS SUMMER

Baileys Irish Cream is coming out with a new global television spot that began airing in the UK in December. Starting June in the U.S., the “Served Chilled” campaign will run on cable networks and will center on a California couple drinking Baileys and ice with friends. “Serve Chilled really brings to life the easy-going relationship that this couple has between each other and their friends, while showcasing great new ways of enjoying Baileys and ice,” said Ami-Lynn Bakshi, Baileys Brand Director. The spots seek to create relaxed drinking occasions for Baileys while also promoting drinking safety and designated driving.