BEAM HIRES PUBLICIS DIALOG FOR EXPANDED BRANDS

Beam Global Spirits & Wine selected Publicis Dialog to act as its ad agency for former Allied Domecq brands that lately joined Beam’s portfolio. Under the agreement, Publicis will represent Canadian Club Canadian Whisky, Courvoisier Cognac, Sauza Tequila, Whisky DYC, Larios Dry Gin, Kuemmerling Bitters, Jacobi Brandy, Fundador Brandy, Teacher’s Scotch Whisky and Terry Centenario Brandy globally.

Beam’s heritage brands will continue to receive coverage by the Chicago-based Energy BBDO with expanded responsibilities. Jim Beam bourbon will be promoted in three new international markets - the U.K., Germany and Spain.