COCKTAIL INNOVATION, THE SMIRNOFF DREAM JOB

Smirnoff announced today the winner of their first ever nationwide cocktail consultant search, Cameron Bogue of Las Vegas. Reviewed by a panel of experts, amateur “cocktailians, culinary connoisseurs and entertaining experts” sent in applications, a three-minute long video, and their modern re-creation of the Smirnoff Moscow Mule. Cameron’s job basically consists of going around the country in order to find the hottest drink trends and serving as a media resource concerning cocktails. This is clearly an effort on Smirnoff’s side to lead the cocktail culture in innovation and discover new ways to reach 20 and 30-something consumers flocking to spirits.