EFFEN VODKA JOINS THE INDIE 500

Effen vodka will sponsor the Effen Vodka Team Leader Special at the Indianapolis 500, piloted by veteran Stephan Gregoire. "To be a part of the Kent Baker/Greg Beck team which has fielded 15 Indianapolis 500 appearances between them, and then to bring a competitive driver like Stephan Gregoire on board, makes this an exciting opportunity for EFFEN Vodka," said Jon Deitelbaum, president and CEO of Planet 10 Spirits, owner of Effen.