GALLO RATED MOST POWERFUL IN WINE

Gallo was deemed the most powerful wine brand in the world by Intangible Business, an independent UK market research firm. A panel of five senior international beverage experts from Intangible measured the power of wine and spirits brands based on four “soft” and “hard” measures - including market share, price positioning, distribution, brand awareness and relevancy. Stuart Whitwell, managing director of Intangible Business, called Gallo a “standard bearer.”

It is the same research that placed Smirnoff at #1 one as the most powerful wine and spirits brand. Only ten wine brands made the list overall.