PINK IS THE NEW WHITE AND RUM IS THE NEW VODKA
Rum is making a similar wave in the spirits world as vodka did 5 years ago. With more flavor versatility, cocktail recipes and consumers trading up, the mojito is the new cosmo. Like their alcoholic counterpart, mojitos are versatile and invite all kinds of mixer combinations. (Just ask Delta Air Lines who is coming out with the Mile High Mojito June 1.)
Led by Bacardi, Captain Morgan and Malibu, rum is now being used in everything from margaritas to martinis, and will continue to evolve as long as rum companies keep introducing new flavors. Just last year rum grew 6.5% with the flavor sector alone representing 40% of the category. In the past few years Bacardi has invested heavily in the flavor segment with labels such as Bacardi O, Razz, Limón and Big Apple, and marketers have had a field day.
Led by Bacardi, Captain Morgan and Malibu, rum is now being used in everything from margaritas to martinis, and will continue to evolve as long as rum companies keep introducing new flavors. Just last year rum grew 6.5% with the flavor sector alone representing 40% of the category. In the past few years Bacardi has invested heavily in the flavor segment with labels such as Bacardi O, Razz, Limón and Big Apple, and marketers have had a field day.
posted at 2:10 PM
<< Home