SEAGRAM’S REACHING OUT ON SHELVES

Seagram’s is adding a new flavor to their Seagram’s Smooth portfolio entitled Blue Banshee, a blue raspberry blend. Blue Banshee will be released in nightclubs, bars, grocery and c-stores in early 2006. Blue Banshee’s launch coincides with a new packaging design for the company where the bottles emphasize flavor and color, an attempt to make Seagram’s more noticeable in aisles. It’s all about flavor and package innovation today, and most mainstream wine and spirits companies are going along to meet consumer trends. Flavors such as grapefruit, blue raspberry and blueberry are popping up more than ever as consumers are more willing to experiment with brand choice and taste.