SMIRNOFF REIGNS AS NUMBER ONE

Drum roll please. The most powerful spirits brand in the world was named today and it’s not Grey Goose. Intangible Business named Diageo’s Smirnoff as number one with Johnnie Walker and Baileys also making the top 10 in a survey listing the top 100 wine and spirits brands in the world. Bacardi was number two in the poll with Johnnie Walker coming in third and Martini coming in fourth. The top ten also included Stolichnaya vodka at number five, Hennessy Cognac at six and Jack Daniel’s in the number seven spot. The rest of the top ten was made up of Absolut, Ballantine’s and Baileys.

Gallo led the wine sector with nine wine brands while whiskey came out as the most powerful sector according to the survey. The leading gin brand was Gordon’s at number fifteen while Jose Cuervo was the top tequila brand coming in at number fourteen. Twelve champagne brands made the top 100 led by Moët & Chandon at number eighteen. The panel was made up of 5 industry experts that looked at 10,000 brands worldwide.