CHIVAS REGAL GLOBALIZES AD CAMPAIGN

Pernod’s Chivas Regal Scotch whiskey is set to launch a new global TV ad campaign aimed at males in their late twenties and early thirties. The spot, entitled “Waterfall,” features three male friends on a trip to the Iguazu falls in South America, where it was filmed on location. Waterfall is an extension of the brand’s “Appetite for Life” message and a part of a $69 million yearly advertising campaign, according to Wine Spectator.

Chivas Regal’s ad spend has conjoined with rising volume, which has jumped more than 1 million cases since 2002.