GLOBAL WINE EXPERTS ANSWER SOME QUESTIONS
Global Wine Closure has issued a report based on a worldwide survey taken in May by winemakers, sales and marketing managers, middlemen, on-trade and off-trade buyers and journalists.
Screwcaps show the most promise for the future of wine closures, with natural cork not too far behind. Consumers are basically looking for a reliable closure that is easy to open and properly seals the bottle, even at a more expensive price.
The survey showed that Australian winemakers expect to see people consuming their wines almost anywhere, especially in restaurants, while Italians don’t seem to know exactly where people are drinking their wine.
Winemakers rated screwcaps as the most reliable closure with synthetic corks coming in as more dependable than technical corks. The TCA topic is still considered “hot” in the New World, while countries such as Spain, Italy and France rate the subject as “uninteresting or obsolete.”
55% of wine-buyers believe boxed wine should be sold under $10, while 30% think natural corks should be used in wines priced over $25. Screwcaps should always be used according to 20% of the respondents.
Screwcaps show the most promise for the future of wine closures, with natural cork not too far behind. Consumers are basically looking for a reliable closure that is easy to open and properly seals the bottle, even at a more expensive price.
The survey showed that Australian winemakers expect to see people consuming their wines almost anywhere, especially in restaurants, while Italians don’t seem to know exactly where people are drinking their wine.
Winemakers rated screwcaps as the most reliable closure with synthetic corks coming in as more dependable than technical corks. The TCA topic is still considered “hot” in the New World, while countries such as Spain, Italy and France rate the subject as “uninteresting or obsolete.”
55% of wine-buyers believe boxed wine should be sold under $10, while 30% think natural corks should be used in wines priced over $25. Screwcaps should always be used according to 20% of the respondents.
posted at 11:05 AM
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