A HOT NEW LIQUEUR MARKETED FOR MARTINIS

Transatlantic Spirits is importing a new spirits product from Cognac, France entitled Lichido Liqueur that is meant for the popular new lychee martini. Lichido is a combination of cognac and vodka with lychee, guava and white peach flavors. Lichido Liqueur is available in 750 ml bottles and is 18% alcohol by volume and has a suggested retail price of $29.99.

Positioning a product for certain drink recipes is a trend many spirits companies have fallen into - especially vodka and rum brands - along with introducing new flavors to grab consumers’ attention.