JAY-Z LEADS A BOYCOTT AGAINST CRISTAL DUE TO “RACIST” COMMENTS
It’s almost Friday, after all, and everyone enjoys a little celebrity gossip from time to time, especially when it’s business related.
Jay-Z, announced in a press release that he is leading a boycott against Cristal in response to comments made by Frederic Rouzaud, the managing director of Louis Roderer Cristal. Rouzaud told The Economist magazine that while the company recognizes their association with the rap world, they view it with “curiosity and serenity.” Although many rappers and members of the “hip-hop” world reference Cristal frequently in songs and videos, Rouzaud called those name-checks “unwelcome attention.”
As a result, Jay-Z will no longer serve Cristal Champagne at his upscale sports lounge, The 40/40 Club, and will instead serve only Dom Perignon or Krug just as Rouzaud stated: "I'm sure Dom Perignon or Krug would be delighted to have their business."
“I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life," said Jay-Z in a statement.
Cristal is sure to lose its popular pop image once the boycott is implemented, meaning that millions of 20-somethings glued to MTV will no longer see Cristal in a star-worthy light. The hip-hop culture and other celebrities are likely to follow.
Jay-Z, announced in a press release that he is leading a boycott against Cristal in response to comments made by Frederic Rouzaud, the managing director of Louis Roderer Cristal. Rouzaud told The Economist magazine that while the company recognizes their association with the rap world, they view it with “curiosity and serenity.” Although many rappers and members of the “hip-hop” world reference Cristal frequently in songs and videos, Rouzaud called those name-checks “unwelcome attention.”
As a result, Jay-Z will no longer serve Cristal Champagne at his upscale sports lounge, The 40/40 Club, and will instead serve only Dom Perignon or Krug just as Rouzaud stated: "I'm sure Dom Perignon or Krug would be delighted to have their business."
“I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life," said Jay-Z in a statement.
Cristal is sure to lose its popular pop image once the boycott is implemented, meaning that millions of 20-somethings glued to MTV will no longer see Cristal in a star-worthy light. The hip-hop culture and other celebrities are likely to follow.
posted at 9:46 AM
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